Lighting and costume are used to make the band look like smart ‘scene kids’. Not dissimilar to the 60’s movement known as the ‘MOD’s.’ The Kerrang title backgrounded like usual, shows again the arrogance of the magazine that they don’t need to be clear about their title as they are so well known. Dark colours are used mixed with whites and reds, white because it is the most eye-catching as it is completely opposite to black, and red represents blood, something a ‘screamo’ band is often associated with. The camera angles and positioning of the band members is interesting. The lead singer is at the front and is the most noticeable and eye-catching as he is the most famous member of the band. The rest of the band members are positioned almost in order of importance and the least known members are further away from the camera.
The way Oli Sykes is positioned shows how hardcore he is showing off his tattoos. This is also used as part of the bands persona as he looks almost like a superhero with his tattoos being just visible under his shirt.
The title of the band is in big bold letters to catch the reader’s attention. The other bands on the cover are similar to bring me the horizon as are the bands featured on the strap line banner. This shows the type of music generally covered by Kerrang magazine.
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